In my post about the positioning and marketing wars between Microsoft Office 365 and Google Apps, I discussed the fact that the battle between Microsoft and Google is likely to be a tad dirty at times. I therefore wasn’t surprised in the least to see Mary Jo Foley blog about a new video shown to 12,000 or so attendees at Microsoft’s annual briefing for its sales executives.
The video is pretty good and manages to land some smash hits on Gmail. After a while, I stopped noticing the ads that Gmail popped up on the right hand side of the screen. In fact, I stopped noticing them so much that when I went back to check today, I was astonished to find that the current Gmail interface is so much more subtle now about how it presents ads. Clearly some work has been done to refine Gmail but the fact still remains that Google still indexes mailbox contents to be able to decide what ads should be presented. This is the kernel of the criticism that Microsoft levels in their video.
I won’t spoil the fun. Go look at the video and see whether it has any value. If nothing else, it’s a nice example of how one company slams another in the best possible taste… nor not!